A highly experienced hotel sales professional and group tour handling specialist, Sheila Rooney is Founder and Managing Director of SRC Hotel Sales Consultants.
For more than 15 years, SRC has handled group tour business valued at well in excess of €1.5 million annually and have been trusted for over a decade by some of the larger global wholesalers and well established coach operating companies to handle their incoming tour business to Ireland.
SRC work with a large number and wide range of hotels all around Ireland and in many cases, have helped hotels to create and review their sales strategies and marketing plans with a view to driving increased sales and profitability.
In some instances the role of SRC has been to specifically help hotels to create or further develop their profile or presence within a particular market segment and as a result of her assistance, has helped each hotel she has represented to achieve their room sales targets.
A key area of expertise at SRC lies in their ability to deliver business from the lucrative tour series and group tours market. Taking the leading role in this regard, SRC - through a significant network of contacts built up over the years, can confidently present their hotel clients with insight and access to a vast buyer network within a range of geographical markets. SRC are especially well versed in this particular segment in the UK but also work with many Operators from mainland Europe and beyond.